Differences between different kind of condoms are subtile and the customer can’t appreciate them properly before buying them. That’s why Control wanted to emphasis the differences between them and also between their new packaging designs. Control is the leader brand in Spain, Portugal and Italy, and each year sells over 150 million condoms around the world.
Euro RSCG decided to create a site where people could not only see but “experience” the condoms. So we deigned a website that not only showed the new packaging in detail, but could also transmit the sensation of each one of them trough an immersive audiovisual experience that led users “touch” and experience them.