Quality is a core value for “El Árbol” supermarkets and they believe it should be affordable to all their clients. Everyday, thousands of people go to their supermarkets to buy their well known quality fresh products. Thats why they cut their prices but not risking the quality of their products. In fact, possibly such quality products could only be cheaper if you get them by yourself.
So in three commercials we offered some real clients to get “El Árbol fresh” products for free or “almost” for free.
The price was struggling for them by becoming a countryman, a farmer or a fisherman for a day and getting them directly from the source. Which meant getting their hands really, really dirty.