VIPS has always cared to offer a true experience for its clients. This franchise is a cozy place were people enjoy spending hours eating or just having a coffee. Everybody finds what they want because of their variety and originality of products and meals, what makes it ideal to go with colleagues, friends or family.
We developed a unique visual style that could translate these aspects and become an extension of VIPS experience. Because we had to reach a vast audience, we prevailed simplicity and softness of shapes and layouts, so we could be able to build many original, surprising and friendly messages that could immediately connect with its public.